Do Open Houses Sell Homes?

Open Houses Encourage Looky-Loos

Real estate practitioners don't hold open houses just to generate buyers; they want to satisfy the curiosity of neighbors and other visitors, because practitioners know they'll spread the word to others.

Practitioners also say neighbors use open houses to get decorating and remodeling tips and ideas about how to price their own property for sale.

Just as importantly, practitioners use the events to meet possible new clients. In the end, open houses rarely lead to sales, but they open the door for practitioners to be be successful by building future business.

Source: Los Angeles Times (12/18/05); Brenoff, Ann